Card & Digital Banking is responsible for driving the growth and performance of the Bank’s Card & Digital Banking businesses, covering customer acquisition, activeness, usage, retention and transaction growth. The role drives branches to achieve assigned targets, manages product and business initiatives, coordinates with internal teams and external partners, and supports the team to ensure effective execution of Card & Digital Banking activities.
Duties & Responsibilities
Drive the growth of Card & Digital Banking business in line with the Bank’s strategy and targets.
Drive and manage branches to achieve assigned Card & Digital Banking targets, monitor performance and follow up/ support on areas that need improvement.
Manage Card & Digital Banking products and initiatives from business requirements and development through launch and post-launch monitoring.
Work closely with Marketing, IT, Operations, Risk, Legal, Finance, Credit and other relevant teams to ensure smooth implementation of business initiatives.
Manage relationships and coordinate business activities with card schemes, fintechs and other business partners.
Monitor market trends, customer usage, and competitor activities to identify new business opportunities and areas for improvement. Myanmar Citizens Bank
Prepare business proposals, business cases, performance reports and management presentations.
Plan and coordinate marketing campaigns, sales activities and partner programs to increase customer acquisition, activation, usage and transaction volume.
Monitor campaign and business performance and recommend improvement actions based on results.
Ensure business activities follow the Bank’s policies, regulatory requirements, and risk standards.
Prepare, maintain, and organize Card & Digital Banking related documents and ensure they are properly updated and available when needed.
Conduct product training and ensure branches and sales channels have updated product knowledge and supporting materials.
Support cross-department projects, management meetings, and external meetings related to Card & Digital Banking.
Drive customer activeness across Card & Digital Banking products by increasing activation, regular usage, transaction frequency and customer retention.
Monitor active, inactive and dormant customer trends, identify reasons for low usage, and develop initiatives to activate or re-engage customers.
Handle other business activities and ad hoc projects as assigned.
Job Requirements
Bachelor’s degree in business or related field (MBA or other advanced degree is preferable)
Have at least 3- 4 years of working experience in the related field.
Ability to complete work accurately and promptly
Able to lead and teach team members
Well-developed relationship-building and teamwork skills
Ability to communicate with relevant stakeholders
Good communication skills, problem-solving skills, and interpersonal skills
Proficiency in Microsoft Word, Excel, and PowerPoint
Good written and spoken English language
Able to travel when required
Allowance & Benefits
Sat and Sun Off
Annual Bonus
Promotion Opportunities
Applications are open only to applicants currently residing in Mandalay.
Job Description
Execute the sales plan by promoting and selling lending products to corporate and enterprise clients to enhance the bank’s market share and achieve sales targets and objectives.
Identify target markets and develop new business opportunities to strengthen the portfolio, pursue growth opportunities, and expand existing business relationships.
Source new clients while maintaining and strengthening existing banking relationships.
Acquire new customers to expand the loan portfolio.
Facilitate the customer pre-application and loan application processes.
Conduct customer and business site visits, interviews, and preliminary credit assessments to ensure and maintain high-quality loan standards.
Identify and maximize cross-selling opportunities for non-credit banking products.
Deliver a distinctive customer experience and ensure high levels of customer satisfaction throughout the loan application process.
Manage and develop the government sector portfolio as part of the assigned responsibilities.
Perform any ad hoc duties assigned by the reporting manager.
Job Requirements
Bachelor’s degree in Business Administration, Sales & Marketing, Finance, or a related field.
Minimum of 3–5 years of relevant experience in corporate banking.
Strong knowledge of the banking industry and credit sales principles.
Excellent communication and negotiation skills with strong problem-solving abilities.
Proven experience as a Sales Manager or Assistant Manager, preferably in lending products or corporate banking.
Ability to work under pressure and adapt to flexible working hours.
Allowance & Benefits
Sat and Sun Off
Annual Bonus
Promotion Opportunities
Job Descriptions
Brand Strategy & Management
Develop and execute annual and long-term brand strategies aligned with MCB’s corporate and business objectives.
Strengthen brand positioning, proposition, personality and differentiation in the banking market.
Maintain and continuously improve MCB’s brand architecture and brand identity system.
Act as the primary brand custodian and ensure consistent brand application across the organization.
Monitor brand awareness, consideration, preference, perception and other brand-health indicators.
Integrated Marketing Campaigns
Lead the development of 360° brand and product campaigns across ATL, BTL, digital, social, PR, activation, branch and partnership channels.
Translate business objectives into clear campaign strategies and creative briefs.
Manage the full campaign lifecycle from strategy and briefing through execution, monitoring and post-campaign evaluation.
Ensure campaigns are delivered on time, within budget and according to agreed objectives.
Establish campaign KPIs and conduct post-campaign analysis to identify ROI and improvement opportunities.
Product Marketing & GTM
Partner with Product, Retail Banking, Corporate, SME, Cards, Digital Banking and other business units on product launches and GTM initiatives.
Develop customer propositions, positioning, key messages and communication strategies for banking products.
Support acquisition, product penetration, deposit growth, transaction growth and other commercial objectives through marketing.
Ensure product communication remains consistent with the overall MCB master brand.
Brand Governance & Customer Experience
Develop and maintain brand guidelines, standards and implementation frameworks.
Review and approve brand applications across branches, ATMs, digital channels, marketing materials, events,sponsorships, merchandising and customer communications.
Conduct periodic brand audits and identify inconsistencies.
Work with relevant teams to ensure the intended brand experience is reflected across physical and digital customer touchpoints.
