Manager / Assistant Manager – Business Development (Card & Digital Banking Business)

Duties & Responsibilities

• Identify opportunities to grow digital banking and card services.
• Improve mobile/internet banking features and boost customer acquisition, engagement, and retention.
• Drive digital sales and set/monitor sales targets for branches.
• Act as Business Product Owner in defining product strategy and launching new services.
• Collaborate with internal teams, card associations (e.g., JCB), and vendors.
• Plan and review marketing campaigns and measure performance.
• Conduct competitor and market research for strategic insights.
• Manage content for social media and website related to digital/card products.
• Prepare sales reports and support ad hoc projects.

Requirements

• Bachelor’s degree in Business, Marketing, Finance, or related field.
• Minimum 3 years’ experience in digital banking, card business, or related roles.
• Solid understanding of digital banking platforms and card products.
• Strong analytical, communication, and teamwork skills.
• Proficient in MS Office tools (Word, Excel, PowerPoint).
• Marketing knowledge is a plus.
• Good command of English (spoken and written).