Senior Brand Manager

Job Descriptions

Brand Strategy & Management

Develop and execute annual and long-term brand strategies aligned with MCB’s corporate and business objectives.
Strengthen brand positioning, proposition, personality and differentiation in the banking market.
Maintain and continuously improve MCB’s brand architecture and brand identity system.
Act as the primary brand custodian and ensure consistent brand application across the organization.
Monitor brand awareness, consideration, preference, perception and other brand-health indicators.

Integrated Marketing Campaigns

Lead the development of 360° brand and product campaigns across ATL, BTL, digital, social, PR, activation, branch and partnership channels.
Translate business objectives into clear campaign strategies and creative briefs.
Manage the full campaign lifecycle from strategy and briefing through execution, monitoring and post-campaign evaluation.
Ensure campaigns are delivered on time, within budget and according to agreed objectives.
Establish campaign KPIs and conduct post-campaign analysis to identify ROI and improvement opportunities.

Product Marketing & GTM

Partner with Product, Retail Banking, Corporate, SME, Cards, Digital Banking and other business units on product launches and GTM initiatives.
Develop customer propositions, positioning, key messages and communication strategies for banking products.
Support acquisition, product penetration, deposit growth, transaction growth and other commercial objectives through marketing.
Ensure product communication remains consistent with the overall MCB master brand.

Brand Governance & Customer Experience

Develop and maintain brand guidelines, standards and implementation frameworks.
Review and approve brand applications across branches, ATMs, digital channels, marketing materials, events,sponsorships, merchandising and customer communications.
Conduct periodic brand audits and identify inconsistencies.
Work with relevant teams to ensure the intended brand experience is reflected across physical and digital customer touchpoints.

Consumer, Market & Competitor Insights

Monitor customer behavior, banking trends, competitor activities and emerging market opportunities.
Conduct or coordinate quantitative and qualitative research where required.
Translate customer and market insights into actionable brand and campaign recommendations.
Maintain regular competitor benchmarking and identify opportunities to differentiate MCB.

Agency, Vendor & Stakeholder Management

Manage relationships with creative agencies, media agencies, research partners, production vendors and other external partners.
Develop clear agency briefs and evaluate creative proposals against brand and business objectives.
Coordinate cross-functionally with Business, Digital, Product, Sales, Corporate Communications, Operations and other stakeholders.
Present campaign proposals, brand recommendations and performance results to senior management when required.

Budget & Performance Management

Develop and manage assigned annual brand and campaign budgets.
Ensure effective allocation of marketing expenditure.
Establish measurable KPIs for major initiatives.
Track brand and campaign performance and prepare management reports.
Improve marketing effectiveness through post-campaign evaluation, ROI analysis and continuous optimization.

Team Leadership

Lead, coach and develop Brand/Marketing team members under the role.
Provide strategic direction and quality control for projects.
Establish clear responsibilities, timelines and performance expectations.
Encourage collaboration between Brand, Digital, Creative, Activation and Production functions.

Requirements

Relevant diploma, professional certification, or equivalent qualification in Marketing, Business Administration,Communications, or a related field.
Minimum 6–8 years of experience in Brand Management, Marketing Communications or related disciplines.
At least 2–3 years in a managerial/leadership capacity preferred.
Banking, financial services, fintech, telecom or other highly competitive consumer-sector experience preferred.
Demonstrated experience managing integrated campaigns and major brand initiatives.
Experience in product marketing/GTM, agency management and marketing budget management.
Strong understanding of digital marketing and contemporary customer journeys

Allowance & Benefits

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